Published: January 17, 2022 | Published By: Real Creative Agency
Is Search Engine Optimization A Good Investment?
Is search engine optimization a good investment or really just a waste of money?
Are you better off to just pay for ads to generate traffic or should you spend the money to build organic traffic to your site?
It boils down do you want pay for immediate traffic to your site today, or do you want to pay, or rather INVEST, to get traffic to site forever.
We are gong to let you decide if SEO is a good investment or not.
Let’s start with WHAT SEO really is.
SEO, or search engine optimization is the ART (NOT A SCIENCE) of creating content that Google will suggest in search results.
It means creating a web page or video that Google feels will answer a query on the first try.
TIP: Google LOVES it when you don’t come back after a search because it means they did their job effectively. They offered a result that answered that person’s question on the first try.
You just learned how to get free SEO.
The ALTERNATIVE to SEO is pay per click ads, or PPC.
Something YOU MUST KNOW.
According to Google, “running a Google Ads campaign does NOT help your SEO rankings, despite some myths and claims“.
Unless you offer opt in email marketing during an ad campaign, the money you spend on ads is gone.
See where this is going?
When you hire the best SEO agency, your content will be created so that it can be found on the first page of Google search results.
How do they get you on the first page of Google?
Great SEO is understanding what your target audience is looking for and then providing the BET answer to their questions.
Simply type into Google what questions people ask about your product or service.
That one tip will help you improve your SEO for free.
Keep in mind, just because you answer these questions exactly they way they ask, and give the best possible information in your content, you will NOT appear in Google’s first page of search results immediately.
The reason?
Google needs to know whether the searcher thinks your information is helpful. If they stop using Google after reading/watching your content, that content moves up higher in their ranking.
You paid an SEO expert to create content that matches these Google searches but you WON’T see an immediate return.
If they do it right and create enough content, you will get FREE TRAFFIC to your site forever. This is called ORGANIC TRAFFIC.
You paid someone (ONE TIME) to create content that gets found in search results for years.
Here are 3 Steps To Getting Free Traffic
So paying for ads is a COST because the traffic ends once the campaign is over.
Spending money for SEO is an investment because web traffic can last for years.
Here is a video that explains the Secret To SEO.
Is SEO worth it for a small business?
This is what we tell our clients.
We think it is always good to have steady web traffic and order for any business. So YES, spend some money on pay per click ads.
When a client starts working with us we ask that they spend at least 50% of their budget on SEO and the rest on PPC.
Our goal is to reduce the amount spent on PPC and increase it for SEO.
SEO is probably one of the BEST investments a small business can make.
This is typically what happens with EVERY new client.
They question spending money on SEO because they can’t see the immediate results…until 6 to 8 weeks later.
Traffic starts to come to their site or YouTube channel and they have their “ah ha” moment.
And then the traffic grows even more.
Usually by the 3rd month the traffic is so great, the CLIENT suggests cutting out the PPC spend.
At the Real Creative Agency, we are SEO experts for both the Web and YouTube.
We off the BEST SEO Packages for all search engines.
Is SEO a waste of money?
There are people that think SEO is a waste of money because they either don’t see immediate results or the agency they hired didn’t provide a good package.
Some SEO agencies will promise first page search results in a couple weeks..yeah maybe for some obscure search phrase NOBODY is typing.
Some companies have a hard time justifying to the executives why they are spending $1500 to $10,000 a month and not seeing immediate revenue.
We can immediately tell how a company thinks about SEO by the question they ask.
The question is either “how much is this going to cost?“, or “how much and how long will we get traffic from this? “
One sees it as a cost, the other as an investment.
A great SEO package is like bamboo.
It doesn’t seem to be growing until it grows so fast it’s unbelievable.
Finally, if you want to know how to create continuous traffic to your site WITHOUT PAYING FOR ADS, contact a truly creative digital marketing agency.
The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.
5 Search Engine Optimization Tips.
- Find keywords that don’t face too much competition.
- Does your title convey what the content is about?
- Do you answer the question EVERY way possible it can be asked?
- Cite sources in your article to give it credibility.
- Follow the proper HTML formatting.
The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.
Bottom Line
These are 5 things you can do to get more traffic. Our digital marketing agency believes that creative content is better than spending money on ads.
Daily helping our most valuable asset “YOU” since 2005.
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