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What Is Opt In Email Marketing?

Opt in email marketing is a way to continue the dialogue with website visitors. They will share their email if you do it right.

What Is Opt In Email Marketing

Published: July 28, 2021 | Published By: Scott Shaffer

What Is Opt In Email Marketing?

Opt in email marketing is a way to continue the dialogue with website visitors. They will share their email address if you do it right.

Maybe you created a great piece of content or spent money on an ad. A bunch of visitors come to your site and didn’t buy anything.

How do reach these people again?

Here is the BEST WAY to email them AFTER they leave your site. It is called opt in email marketing and it is a form of permission marketing.

Basically it is a trade off with the site visitor. If they like what your company has to offer but either aren’t ready to buy today, or aren’t convinced yet, offer a way to continue speaking to them.

Have you ever landed on a site and a popup comes up? Usually the popup offers a discount on a product or some type of time sensitive deal and in return you need to provide your email address.

Introducing the popup too soon you will annoy the visitor and defeats the purpose.

We see TOO MANY sites introducing the popup way too soon and people are “X”ing out of them.

The purpose of the opt in popup is so that you can continue an email marketing campaign with someone that has an interest in your product.

If they click out of the popup BEFORE viewing your site, you will NEVER get the email addresss of this visitor!

What is worse is a person that actually IS interested in your site and closed the popup. Now you can’t get the email address of a warm lead.

The timing of when you offer the popup is CRITICAL.

What is opt in email marketing

A well timed opt in campaign can be a great way to get FREE LEADS.

What we suggest is either a timed popup where you let the visitor have a chance to review your site.

You can also offer this lead generator when a person scrolls back up your site.

A truly creative digital marketing agency knows how to do this effectively so you capture as many leads from visitors to your site.

You worked hard getting someone to your site, DON’T BLOW it by introducing the opt in too soon.

The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.

5 Ways To Get More Traffic To Your Site.
  1. Create content that people are searching for on Google and YouTube.
  2. Create backlink on other sites that will drive traffic to yours.
  3. Put your link in your email signature.
  4. Pay for online ads.
  5. Hire a creative marketing agency.

The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.

Bottom Line

These are 5 things you can do to get more traffic.  Our digital marketing agency believes that creative content is better than spending money on ads.

Daily helping our most valuable asset “YOU” since 2005.

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