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SEO vs PPC WHICH ONE IS BETTER FOR WEB TRAFFIC?

Paying for online ads generates temporary site traffic, but creative content optimized for search engines will deliver visits forever.

SEO vs PPC Which IS Better For Website Traffic

Published: July 28, 2021 | Published By: Real Creative Agency

SEO vs PPC Which One Is Better For Web Traffic?

Paying for online ads generates temporary site traffic, but creative content optimized for search engines will deliver visits forever.

Both options have pros and cons and we will share those with you.

PPC or pay per click advertising. This inovlves paying Google (or an ad service) to place your ad along side a relevant search or content.

Your ad could be placed at the top of a search on Google or it could be placed inside a web page. The advertiser determines who is reading the webpage and matches the ad inside the site. That is how you see ads that aren’t relevant to the website. The ad isn’t relevant to the website, it is relevant TO YOU.

Paying for ads delivers immediate traffic to your site and it can feel very rewarding, especially if you’re getting orders. Just know that as soon as your campaign ends, the traffic stops.

Be sure to have an Opt In Campaign BEFORE you start paying for ads. If you don’t, and the visitor doesn’t buy you won’t be able to reach them without paying for more ads.

Another thing to keep in mind with paid advertising.

When you pay Google to place your ad along side certain keywords, you are tipping them off to how relevant your site is to those keywords or phrases.

If you are paying to placed along side searches relevant to a certain keyword and people leave your site immediately after clicking your ad, you just told Google that your site ISN’T a good match for that keyword.

We view paying for as as a quick start to get traffic to your site but NOT an effective way to drive consistent web traffic.

SEO vs PPC Which One Is Better For Website Traffic

Creative content is the best form of search engine optimization.

Search engine optimization, or SEO is like creating informative ads. When you try to get your site on Google’s front page you are delivering and answer, or information, for a search query.

When someone does a Google search, they are looking for information. If you can best answer those questions around your company’s product or service you have helped Google and your new potential customer. This is how you can get on the first page of Google.

If you can create consistent content that delivers value, Google will eventually see your site and content as the answer to searches they get. The trick is to match content to the SPECIFIC QUESTIONS your target audience is asking.

The only downfall with this approach is that it takes time for your content to get found by search engines. Think of creating content like planting seeds. You don’t see the rewards immediately but when your content¬† does start appearing in searches you will get FREE TRAFFIC for a very long time.

Here is why your site needs a blog.

A good marketing plan should include paid ads and creative content.

The best approach is to use paid ads to get traffic while you work on creating as much content as you can during this time.

Creating content today will deliver free traffic later. Writing blog posts also allows your company to get as many possible permanent links back to your site. Remember, every blog post is like adding another web page to your website and ANOTHER WAY for people to find you.

I you want to know how to create continuous traffic to your site WITHOUT PAYING FOR ADS, contact a truly creative digital marketing agency.

The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.

5 Ways To Get More Traffic To Your Site.
  1. Create content that people are searching for on Google and YouTube.
  2. Create backlink on other sites that will drive traffic to yours.
  3. Put your link in your email signature.
  4. Pay for online ads.
  5. Hire a creative marketing agency.

The experts at Real Creative show you how to get higher Google ranking or get more visitors to your YouTube channel without spending money on ads.

Bottom Line

These are 5 things you can do to get more traffic.  Our digital marketing agency believes that creative content is better than spending money on ads.

Daily helping our most valuable asset “YOU” since 2005.

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