Published: February 7, 2022 | Published By: Real Creative Agency
How YouTube Algorithm Works
We are going to show you what the YouTube algorithm is, HOW IT WORKS, and SIMPLE TIPS to get it work FOR YOU.
What is the YouTube Algorithm?
An algorithm is simply a computer program that is designed to perform a certain function if following conditions are met.
It’s an “if, then” statement. In the case of YouTube, it can be simplified to suggest that if this video does this, then YouTube will do that.
If anyone tells you they can hack it, or beat it, they are full of bunk. This computer program is in charge of BILLIONS of Google’s revenue. It changes daily and has so many variables..instead of trying to “beat it”, it’s easier to just work with it.
Or just use use YouTube Optimization.
YouTube Algorithm: The entire purpose of it is to GET a person on to YouTube, KEEP a viewer watching a video, and get that person interested in CONTINUE watching other videos on YouTube.
Simple right?
YouTube’s goal is to generate as much ad revenue as possible. The more eyeballs and watch time the better.
1. Get a person on to YouTube. Unless you’re already on YouTube, how is this done? The easiest way is to either share a YouTube video on social media, or embed a YouTube video on a website or blog post.
YouTube LOVES IT when you share a video on another platform because YOU have helped direct a person on to THEIR platform…
Ever wonder why Facebook and Instagram make it so HARD to post a YouTube video link?.
TIP: Find a way to get a person to visit your YouTube video from another platform YouTube will reward you.
2. Keep a viewer watching a video. YouTube loves it when you watch a video for the entire time. They HATE it when you bounce around looking for a better video.
Remember, YouTube is the 2nd largest search engine. Their goal is to deliver content you are interested in. If you keep looking for a better video, they have less chances of delivering ad revenue.
If your video doesn’t keep a viewer interested past 20-40 seconds, YouTube will not suggest it..PERIOD.
Other people are telling YouTube that the video is not engaging enough.
TIP: Try to measure where the dropoff is in each video. Find ways to keep them engaged past that in future videos.
3. Continue watching other videos. The goal is to keep you ON the platform. Maybe you were searching for one specific video, but YouTube will work hard at suggesting other videos you may be interested in.
If a viewer watched your entire video, YOU should suggest a video similar that is on YOUR CHANNEL. This can be done by adding an END SCREEN to EVERY one of your videos.
Hey, if you don’t do it, YouTube will suggest another video for that person to watch. Make that suggested video be one of YOURS..
This video shows you How To Make Money On YouTube.
Why understanding YouTube’s algorithm is important.
The quicker you understand HOW their algorithm works, the quicker your videos will be suggested or recommended.
Their algorithm is what will determine whether your videos are found PERIOD.
Unless you have a huge social media following and can get them to watch a video anytime you post or tweet, you are going to have to EARN IT.
Here’s an analogy that may help you understand how their algorithm gets smarter with each visit or view.
Have you ever searched for an image on Google?
Let’s say you searched for yellow canary. Google presents the images and your FIRST click tells Google that is the most relevant search. The more times you click, the smarter YOU make their image search algorithm.
The same thing works with videos.
While there are A LOT of analytics you could focus on, there are really ONLY 2 to watch closely.
1. View duration. This is the total watch time of your video divided by the total number of video plays. If your video is 5 minutes long and the view duration is only 20 seconds, it means your video isn’t caputuring the attention of the viewer. This data also tells YouTube DO NOT suggest this video.
2.Click through rate. This tells how many of your impressions turn into views.
This is why your thumbnail has to be REALLY GOOD. If YouTube starts suggesting or recommending one of your videos, and people are not interested in enought click on it, then they will stop suggesting.
Here is How To Make A Custom Thumbnail.
Here is YouTube’s algorithm explained so it sounds like someone from YouTube saying it.
If we show your video and people click on it..great.
If they watch it all the way through..even better.
If they watch another one of your video right after…kudos.
If you direct a person from another website TO YouTube, we will be over the moon.
Make sense now?
Tips to improve your YouTube ranking.
Here are some EASY TIPS to improve your YouTube ranking TODAY.
Make sure the title of your video explains what it is about. Could a person tell what the video is about without looking at the thumbnail?
You should write a detailed summary about the video in the description. Some people don’t want to spend the time watching a video and will just review the summary. This ALSO helps YouTube to determine what the video is about and WHO they should suggest it to.
DO NOT OVERLOAD your video description with a bunch of outgoing links!! YouTube will not promote a video that suggests people leave the YouTube platform.
Instead, we strongly suggest putting links to OTHER YouTube videos in the description. They can be your videos or ones that you suggest. Remember, if you keep people ON YouTube, you will be rewarded.
Try to find a way to share one of your best YouTube videos on a social media platform. It doesn’t matter if it’s Facebook, Twitter, or LinkedIn. This is probably the EASIEST way to improve your YouTube ranking.
TIP: As soon as you post a new video, share it on social media so you get a lot of immediate views. YouTube likes to see this and it’s a way you can “control” views quickly.
Have a website or blog? Find a way to embed one of your videos on it. This is probably the best trick to improving your search engine optimization (SEO).
If you want to grow your YouTube channel FAST, contact the best YouTube Channel Agency.
Finally, if you want to know how to create continuous traffic to your site WITHOUT PAYING FOR ADS, contact a truly creative digital marketing agency.
The experts at Real Creative show you how to get a higher Google ranking or get more visitors to your YouTube channel without spending money on ads.
6 YouTube Tips To Get More Views.
- Find keywords that don’t face too much competition.
- Does your title convey what video is about?
- Use the description to include your targeted keywords.
- Find correct hashtags.
- Include the SEO keywords.
- Provide a GREAT thumbnail.
Other suggested YouTube articles.
- 3 Ways To Get More YouTube Traffic
- How To Get More YouTube Subscribers
- How To Get Found On YouTube
- How To Find YouTube Keywords
- 3 Things Every YouTube Video Needs
- 5 Tips To Grow Your YouTube Channel
Are you ready to grow your YouTube channel?
The experts at Real Creative show you how to get more visitors to your YouTube channel without spending money on ads.
Contact the BEST YouTube Channel Management Agency.
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Daily helping our most valuable asset "YOU" since 2005.