Published: August 25, 2021 | Published By: Real Creative Agency
What Is YouTube Optimization?
When you optimize your channel and videos for YouTube, there is a better chance your videos will get found on the first page of YouTube.
Everyone has heard the term search engine optimization, or SEO. That is the skill of creating content so that search engines list it at the top of Google search results.
YouTube is owned by Google and is the 2nd largest search engine.
Creating a video so that it gets listed in the top of YouTube searches is COMPLETELY different than regular SEO.
YouTube optimization is making ALL parts of your video so that search engines can understand what it is about, and who it is for. It also means making it so that a viewer will want to click on it when it comes up in a search result or recommendation.
YouTube optimization is basically formatting your channel, video, title and description so that YouTube will understand what your video is about and list the video in an appropriate search query.
If you want your videos to get found on YouTube search results, there are several things you need to do. Many people make the mistake thinking that YouTube can understand what your video is about without you telling them. That is false.
First, you must make sure your YouTube Channel is optimized. You MUST make sure YouTube knows what your videos are about. This is where you can be broad how you label your channel. It is very much like the sections in the library. Usually the sections are very broad like Business, Cooking, Self help etc.
If you don’t tell YouTube what your channel is about, how can you expect them to suggest your videos in searches?
If you don’t know how to do this, hire a video channel pro.
Second, you need to know what keywords are used to find your video information. How would a person search for what your video is about? A mistake we see is that people use generic titles for their videos. This will not help your videos get found. Be descriptive about what your video is about.
TIP: Title the video the way someone would search for it. Example, “how to get more views of my YouTube video”.
The more variations you can come up, the more likely your video will get found. Here is how to find the right YouTube keywords.
Third, use your keywords in the title of your video. Try to make sure you use the keyword in the FIRST PART OF YOUR TITLE. Keep the number of characters in your title to less than 70. Anything longer than 70 characters will be truncated.
ALWAYS keep in mind that most of the time your videos will be searched for and watched on a mobile. Space is key.
This video explains what YouTube optimization is.
How to make your video appear first on YouTube.
Fourth, your description should explain what the video is about and why you need to watch it. The first 25 words are important and THEY MUST include the keywords you are trying to rank for.
This is your chance to include EVERY POSSIBLE way someone is trying to find your content. When you looked for keywords about your video, they included numerous ways people were searching for them on YouTube. Try to include as many as possible but make sure the language sounds normal. You don’t want YouTube to think you’re spamming.
Fifth, include hashtags that are relevant to the video. Use at least 3, but no more than 6. the hashtags should be relevant to what the video is about.
Here is how to get more YouTube subscribers.
You can increase YouTube views by yourself.
Sixth, use ALL of those keywords you found earlier. YouTube gives you 500 characters in this space, use as much as possible. Write a detailed summary about the video. What is this video about. Who is this video for.
Why should someone watch this video? Tell them why in the description and try to use as many keywords as possible.
Finally, make sure you have a GREAT thumbnail. This is something you really need to spend some time on.
The thumbnail is PROBABLY the BEST WAY to get more views of your video.
The thumbnail is to a video as the subject line is to an email. People are scanning YouTube, not reading it so your thumbnail needs to get their attention FAST.
It also has to convey what the video is about WITHOUT reading the title.
Here is how to make a great YouTube thumbnail.
We make the thumbnail BEFORE creating the video and we usually spend more time making the thumbnail than creeating the video.
The thumbnail is key to getting more YouTube views.
Here is how to make a custom YouTube thumbnail.
The video below explains why you ABSOLUTELY need a custom thumbnail.
7 Things Needed For YouTube Optimization.
- Your channel needs to be optimized.
- Determine keywords and keyphrases.
- Your title must include your keywords.
- Use your description to explain what the video is about.
- Include hashtags relevant to the video.
- Provide as many long tail keywords.
- Create a great thumbnail.
- Hire a YouTube SEO expert .
The experts at Real Creative show you how to get more visitors to your YouTube channel without spending money on ads.
Bottom Line
These are 5 things you can do to get more traffic. Our digital marketing agency believes that creative content is better than spending money on ads.
Daily helping our most valuable asset “YOU” since 2005.
Real Creative Agency
Digital Marketing Experts
Daily helping our most valuable asset "YOU" since 2005.